Trained for excellence. designing with purpose.
Rooted in an athletic background, I bring a high-performance mindset to brand building, aligning teams around a clear vision, elevating standards, and approaching every project with focus and intention.
featured work.
A curated edit of brand worlds built with purpose. These projects demonstrate my approach to creative direction, defining the vision, shaping the story, and elevating ideas into cohesive, compelling experiences.
ITK SKINCARE
Stay In The Know About Skincare
Art Direction, E-commerce, Social Media,
In-Store Display and Print
FINE’RY FRAGRANCE
Enter The World of Fine Fragrance
Art Direction, Packaging, Social Media, Print and Experiential Design
NICHES & NOOKS
Don’t Overlook Your Nooks
Art Direction, E-commerce, Social, Print, Merchandise, In-Store Display and Print
HAIRITAGE BY MINDY
Solutions for Your Family’s Diverse Haircare Needs
Art Direction, E-commerce, Social Media, Packaging, In-Store Display, Print
FLOWER BEAUTY BY DREW
You’re Already Beautiful, Now Let’s Play
Social Media, E-commerce, Print, Packaging, Limited Edition Campaigns
ROOT TO END HAIRCARE
Honestly Priced, Honesty Good
Social Media Design