ITK Skincare is a brand known for its simplified skincare that delivers serious results. We are a brand that is cruelty free, vegan, dermatologist tested, transparent and inclusive. From gentle cleansers to rich moisturizers, each product is designed to deliver visible results without compromising on the health of the skin.
Our brand mission is to help keep our Gen Z community in the know on how to get healthy-looking skin at an affordable price.
Our design goal is to create a balance between aesthetics and education. Taking inspiration from design trends around the world, I’ve played a crucial role in creating eye-catching work that combines current beauty trends with consumer insights to create a compelling visual identity that communicates the brand's values and resonates with the target audience.
Art Direction, Social Media, In-Store Display and Print Design
ITK SKINCARE
AMAZON LAUNCH
Collaborated with social and brand teams to ensures a cohesive representation of the brand while effectively communicating marketing goals. Our team’s focus was on creating eye-catching elements that capture user attention and enhance the overall shopping experience, all while maintaining alignment with brand identity.
SOCIAL MEDIA
Worked closely with social and brand teams to develop and create eye-catching visual content for social media platforms, ensuring alignment with brand identity and marketing goals
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time square billboard
Collaborated with team members to design our first Times Square billboard in the heart of NYC, featuring our best-seller Blemish Treatment Mist
Worked closely with brand and leadership teams to understand store layouts and target demographics, optimizing display designs for maximum visibility and engagement
IN-STORE DISPLAY
Designed fun and creative mailers to send merchandise to influencers that reflect the brand's identity while incorporating eye-catching elements to engage and excite recipients
PRINT MAILERS
ART DIRECTION
Experienced in collaborative photography art direction and editing, adept in leading teams to conceptualize and execute compelling visual narratives that resonate with our audience
PHOTOGRAPHY SHOT BY ANNEKA BUNNAG
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